Considering the recent detention of the president of the Romanian Customs Authority, and the fact that the name "Mihai Savin" has once again become significantly more visible online than it was when this project was first announced, I am presenting the first 3D render of the bust.   

The project examines how a simple coincidence of names produces an involuntary algorithmic competition between two unrelated individuals, where visibility, reputation, and searchability become resources unevenly distributed by digital infrastructures rather than personal agency. 

A second intervention appropriates the resulting media exposure by assembling a video collage composed exclusively of every televised and online news appearance of the other Mihai Savin following his arrest. The work ends abruptly with my own logo and website, redirecting the accumulated media attention toward an entirely different identity. Rather than correcting the algorithmic confusion, the gesture deliberately amplifies it, exposing the fragility of authorship, identity, online reputation, and algorithmic indexing in an environment where search engines and recommendation systems privilege names over persons. The project ultimately treats algorithmic misidentification not as an error to be resolved, but as a material that can be sculpted, manipulated, and strategically redirected.Sample text. Click to select the Text Element.